Giant Tiger : International Women’s Day Campaign

Commissioned by Giant Tiger for the 2024 International Women's Day Campaign with The Canadian Women’s Foundation.

Working with themes of botanical symbolism, this custom design includes an orange Tiger Lily for confidence, good luck & prosperity; a pink Dahlia for inner strength, creativity & kindness; and a yellow Black Eyed Susan for justice & adaptability. The tiger lily is also a fun nod to Giant Tiger’s brand, and the vibrant palette creates a sense of warmth & happiness.

100% of the proceeds from the sale of this shirt were donated to the Canadian Women’s Foundation to support programs for girls and gender-diverse young people.

Client & Location
Giant Tiger & The Canadian Women’s Foundation - Canada (International Campaign)

Surface
Hand Drawn Digital Illustration, Procreate on iPad Pro

Year
2024

Giant Tiger Website And Listings

Original Illustration

Photoshoot and Video Content Day at Giant Tiger Head Office

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International Women's Day Campaign - CBC Ottawa